The moment before the wheel spins

I was sitting at my desk, the landing page finally ready to go live. The wheel graphic looked good, the code was working. But I just sat there, staring at the list of prizes.

Double-checking the fine print

I scrolled through the list one more time. It wasn't about the flashiness of the offers, really. It was about making sure every single thing on there was something I could actually deliver, without any hidden catches.That feeling is important. You don't want someone to win and then feel like they've been tricked into something else. The prize should be the prize, full stop.

Building a bridge, not a trap

I think a lot about the space between a visitor and a customer. It's not a gap you jump across. It's more like a bridge you walk over, and you want the handrails to feel solid.Asking for an email feels like a big ask these days. People are rightfully protective. So the exchange has to feel fair, transparent from the very first glance.The wheel is just the invitation to start that walk. The real work is making sure the path on the other side is exactly what you said it would be.

A quiet promise

In the end, launching it felt less like starting a campaign and more like keeping a quiet promise I'd made to myself about how to do this.