The launch day wheel

We were launching a new product, and the air was full of that usual launch-day static. I wanted to do something small, something that felt more like a shared moment than a transaction. So I set up a simple spin wheel for the first few people who visited the page.

Keeping it simple and fair

I remember looking at other giveaway copy and it all felt so loud. I just wanted to strip all that away. The goal wasn't to create a frenzy; it was just to say thanks for being here at the start.I made sure the wheel itself was straightforward. No flashy animations, just clear options. It felt important that people understood what they were getting into before they clicked anything.

What was on the wheel

The discounts were modest, things we could comfortably offer. A small percentage off, a little extra with a purchase. I avoided putting anything on there that would feel like a hollow promise or a trick.It was more about the gesture than the grand prize. The biggest reward was just the product itself, finally being out in the world. The wheel was just a quiet nod to the people who showed up first.

The moment it spun

Watching the first few spins come through, there was a quiet satisfaction. It wasn't about a huge conversion spike; it was seeing a few genuine smiles in the comments, a couple of 'thanks for this' messages. That was the point.