The last few prizes

We had a limited number of rewards for this seasonal promotion, and I was watching the inventory tick down. It was a quiet afternoon, the kind where you notice the small shifts in engagement more than usual.

Watching the wheel turn

Every spin felt like a small event. I could see the pause before someone clicked, that moment of consideration. It was entirely optional, and we tried to make that clear from the start.Some people would spin immediately, others would hover. I remember one person who came back to the page three times before deciding to give it a go. It’s those little reactions that stick with you.

A question of fairness

With only so many of the top-tier items, I was acutely aware of how the distribution looked. It wasn't just about the code running correctly; it was about it feeling right to the people participating.We set the odds transparently, and I kept checking the logs. Seeing a good mix of outcomes—some people getting the small thank-you, a few landing the bigger win—was a quiet relief. It meant the system was working as intended, without any hype.

The final spins

Near the end, the remaining prizes were mostly the entry-level ones. I wondered if people would still find value in that, or if the excitement would fade.

What was left unsaid

Most people just took their result and moved on. But a handful emailed just to say thanks for the chance, which was a nice, human note to end on.