Spinning the wheel for the shop

I was looking over the campaign details again this morning, coffee in hand. The screen was a little too bright for that early hour. It was just me and the quiet hum of the shop before opening.

Setting it up felt like a leap

I remember thinking it was a bit of a gamble. You put something out there and just hope people see the fun in it, not just the prize. I wanted it to feel like a little surprise for someone’s day, not a transaction.I kept checking the terms, making sure everything was clear. No hidden catches, no pressure to buy anything to play. It had to stand on its own.

The quiet after the spin

When someone wins, there’s this brief, genuine smile. It’s not about the value of the coupon, really. It’s that moment of unexpected luck. I like watching that.I don’t remind them to use it right away or push for a review. It’s theirs now. If they come back, great. If not, that’s fine too. The interaction itself was the point.

A list that felt right

I spent too long on the prize list, honestly. It couldn’t be all big things, or it wouldn’t feel real. It had to be a mix—a few nice wins and plenty of small, simple thank-yous.