Picking a winner for the launch giveaway

We launched the new collection last week, and I decided to run a small giveaway alongside it. I just wanted to see if people were interested, without making a big fuss about it. The entries came in quietly over a few days, which felt nice.

Setting it up and letting it be

I put the entry form in a corner of the product page, almost as an afterthought. The text just said ‘Enter if you’d like,’ and I left it at that. I didn’t send any extra emails pushing it or post reminders on social media.It was interesting to watch the entry count tick up now and then. People would find it on their own, which made the participation feel genuine. I checked the analytics a couple of times, but mostly I just let it run its course.

The moment of the spin

When the entry period closed, I copied all the names into the wheel tool. My finger hovered over the spin button for a second. There’s a strange little responsibility in that moment, even for something small.I clicked, and the wheel whirred through the colors and names. It landed on one, and that was it. The process felt clean and fair, which is really all I wanted. I sent the winner’s notification email right away, keeping it simple and direct.

A quiet kind of promotion

Looking back, the whole thing felt low-pressure for everyone, including me. It wasn’t a huge campaign, just a small part of the launch atmosphere.

What I’d do differently

Maybe next time I’d make the entry box a tiny bit more visible. But I think I’d keep the optional feeling—it seems to work.