A wheel for the hesitant

It was launch day, and the landing page was ready. I kept looking at the email field, though. It felt like a gate, and I didn't want to be the one guarding it.

That moment of hesitation

I remember thinking about all the pop-ups I'd closed without a second thought. They felt like demands, not invitations. I wanted this to be different, to feel like an open door you could walk through if you wanted.So I added the wheel off to the side. It wasn't the main event, just a little something extra. The idea was to make giving your email feel like a side effect of playing, not the whole point.

Making it feel optional

The copy was the hardest part. I must have rewritten the line above the wheel a dozen times. "Spin for a launch surprise" felt okay. It was clear, but it didn't scream at you.I made sure the regular sign-up was still there, plain and simple. The wheel was just another path, one that maybe felt a bit more like a game. It was important that both options felt equally valid.

What the wheel offered

I filled it with things that felt genuinely useful, not just fluff. A small discount, sure, but also early access to a guide, or a behind-the-scenes look at how we built the thing.