A wheel for the curious

We had a stack of coupon codes ready to go, but I didn't want to just blast them out. It felt like shouting into a crowded room. So we set up a wheel, just to see who might be quietly interested.

Watching the clicks come in

It was a strange kind of quiet. The page was live, but we weren't pushing anyone toward it. I just watched the analytics tick up, one visitor at a time. Each click felt like a small, genuine signal of interest, not a pressured conversion.People were landing on the page and actually spinning. You could see the pause, the moment of consideration before they clicked. It was more engaging than I’d expected. They weren't just grabbing a code and running; some even spun a couple of times, like they were playing with the idea itself.

The trust in letting people choose

The whole point was to build a bit of trust first. By making it an option, not a demand, it changed the dynamic completely. It felt respectful. We were offering a choice, and that choice itself was a form of permission.I remember thinking how different it felt from a pop-up that blocks the screen. This was just sitting there, available if you wanted it. The people who engaged felt like they’d discovered something, not like they’d been cornered. It made the eventual action—entering an email for the code—feel like a natural next step, not a hurdle.

A quieter kind of campaign

It wasn't about creating a frenzy. It was about creating a moment, however small, where someone could interact with the brand on their own terms.

What the wheel held

The codes themselves were simple. No crazy discounts, just fair, useful offers that felt like a genuine thank you for the engagement.