A wheel for first impressions

I remember setting up the first version of this page. The goal was simple: get people to sign up. But the whole thing felt a bit pushy, like I was just another voice in the noise.

That feeling of pushing too hard

I launched it and watched the numbers. People would land on the page, hesitate for a second, and then leave. The bounce rate told the whole story. It was clear they didn't trust the setup enough to even consider the offer.I realized I was asking for their email before I'd given them any real reason to want to hear from me. It was a transaction with no context, and it felt as hollow to build as it probably did to encounter.

Letting the offer breathe

After some feedback, I swapped out the main prize. The original one was flashy but didn't really connect to what people visiting actually wanted. The new option was simpler, more useful.Just that one change shifted the energy of the whole page. It wasn't about winning something huge and unlikely anymore. It became about getting something genuinely helpful, which felt like a much fairer exchange.The wheel itself became less of a gamble and more of a gentle invitation. It's there if you want to play, and the outcome is something you might actually use. That was the key, I think—making the action feel optional and the reward feel real.

A quieter kind of conversion

Now, when someone does spin, it feels like a considered choice. They've looked at the page, seen the options, and decided to engage. The trust is built in that moment of consideration, not after the fact.