A quiet spin for the regulars

I was looking at the empty space near the register last week. It felt like a good spot for something, but I didn't want it to be loud or pushy. I just wanted to say thank you to the people who keep coming back.

Setting it up without the fanfare

I found a simple wheel builder online. The hardest part was writing the options. I kept deleting phrases like "AMAZING DEAL" or "YOU WON'T BELIEVE IT." It felt dishonest, like I was shouting at my own customers.In the end, I just wrote what I could comfortably give. A free coffee with a pastry. Ten percent off their next visit. A small upgrade on their usual order. It was a relief to strip all that hype language away.

The first few spins

Mrs. Jenkins came in for her usual tea on Tuesday. I just mentioned it was there if she wanted to try it. She seemed a little surprised, then gave it a spin. It landed on the free coffee.She smiled and said she'd use it tomorrow. There was no jumping up and down, no confetti on the screen. It was just a nice, small moment between us. That's when I knew the tone was right.

What changed for me

I stopped thinking of it as a tool to 'get' something from people. It became more of a quiet gesture, a way to build a bit of goodwill before anything else.

A different kind of result

The discounts are small, but people seem to remember them. They mention it when they come back to redeem it, often buying a little more anyway.

Letting it be simple

I don't track it obsessively or try to optimize the prizes. It's just there, a small part of the shop's rhythm now. Sometimes a regular spins it, sometimes they don't.The goal was never a huge conversion spike. It was just about adding a layer of simple, genuine appreciation. For a small campaign, that feels like enough.