A quiet spin for new faces

I was looking at the analytics for the new landing page, the one with the wheel. The numbers were just numbers, but I could see the little spikes of activity, the pauses on the page. It felt different than just a sign-up form.

Watching the cursor hover

I saw a few people land on the page and leave almost immediately. That was fine, expected even. But then there were others who stayed. You could see the cursor move around the wheel, almost like they were considering it.It wasn't about the prize, not really. I think it was the low-stakes nature of it. There was no big commitment, just a simple interaction. I'd set it up so the wheel was the first thing they saw, before any big asks.

The moment before the click

I remember one session in particular. The user scrolled down, read a bit, then scrolled back up. They spent a good thirty seconds just on that section with the wheel. It was that quiet moment of decision.I wanted it to feel fair. Every option on the wheel was something I'd be genuinely happy to give. No 'try again' messages, no empty wins. Just real, small perks for taking a chance on a new place.

Building that bit of trust

It's a tiny exchange, really. They give a bit of their attention, and I give a little something back, no strings attached. It sets a tone.

Letting the interaction speak

The best part was seeing the conversion happen without a single pushy line of text. The wheel did the talking. It was an invitation, not a demand.