A limited spin for the list

We had a small batch of seasonal rewards to give away, and the signup form felt like the right place to offer a chance at them. It wasn't about creating a frenzy, just a quiet nod to the people who were already interested. I wanted it to feel like a simple choice, not a demand.

Choosing the words carefully

I remember looking at the first draft of the copy and it was full of exclamation points and words like 'amazing' and 'don't miss out'. It felt loud. I took a breath and started stripping all that back, line by line, until it was just the facts.The goal was to be clear about what was available, which wasn't much. There were a few nice things, but most slots on the wheel were just a thank you. I figured being upfront about those odds was better than letting someone hope for something that wasn't there.

Making the option feel optional

The checkbox for the spin was separate from the main email signup. That was important. It had to be a conscious, extra step someone could take or leave, without any pressure either way.Seeing the submissions come in, some with the box checked and some without, felt right. It meant people were reading it. They understood it was a separate thing, a little bonus gesture for those who wanted it.

When the rewards ran out

A few days in, the physical items were gone. I updated the wheel so the 'win' spots just said the item was claimed, but the entry still counted. It was a small, honest adjustment.The promotion ended quietly. The list grew, a few people got a nice surprise in the mail, and that was that. It felt like a fair exchange, not a transaction.