A first-time spin

I was reviewing the campaign rules again, the way you do when you want to make sure everything feels right. It’s easy to get caught up in the mechanics of a giveaway and forget the person on the other side. This time, I wanted the choice to spin to feel like a genuine option, not a demand.

The moment before the click

There’s a quiet space right before someone decides to engage. It’s not about flashy graphics or loud promises. It’s about whether they feel they can step back without losing anything.I remember setting this one up, thinking about that exact moment. The goal wasn’t to trap attention, but to offer a simple, clear invitation. If someone walks away, that’s perfectly fine. Their experience shouldn’t hinge on this one interaction.

Clarity over cleverness

We had a long chat about the wording for the wheel. Every phrase was scrutinized. Was it transparent? Did it sound like something we’d say to a friend, not a marketing script?It’s tempting to hide terms in small print or make the odds sound better than they are. But that just builds a different kind of relationship, one based on suspicion. We opted for plain language, even if it felt less ‘exciting’. Excitement fades; trust doesn’t.

A welcome, not a transaction

This was the core idea. The discount from the wheel isn’t a reward for jumping through a hoop. It’s just a small, genuine welcome for someone new.

Leaving room to breathe

The page doesn’t auto-refresh or count down after the spin. There’s no ‘claim now or lose it’ timer. The code is there whenever they’re ready, if they’re ready at all.