The morning I launched the discount wheel

We had a small budget for this campaign, just enough for a few nice discounts and one bigger prize. I remember thinking the spin wheel was a good option—it felt fair, and people seem to like the simple interaction. It wasn't about a huge giveaway, just a genuine thank you to the folks who'd been paying attention.

Double-checking the list

I had the prize list open on one screen and the wheel builder on the other. The cursor hovered over the 'publish' button, but my finger wouldn't click. Something felt off, like I'd forgotten to carry a one in a math problem.So I went back, line by line, counting the entries. 15% off, 20% off, free shipping, the grand prize. It was all there. But the weight felt wrong. The balance between the smaller discounts and the one big win needed to sit right in my gut before I could send it out into the world.

That moment of trust

Launching it wasn't a celebration. It was more like releasing a held breath. You're putting this mechanism out there, this little game of chance, and you're trusting that it will be received as intended. The transparency of the odds, right there on the page, was the only promise I could really make.After it went live, I just watched the first few spins come in. Seeing someone land the 20% off felt surprisingly good. It validated the quiet work of setting it up fairly. The wheel did its job, and I could step back.

A quiet success

No one emailed to complain about the odds. A few people even mentioned they liked the simplicity. In the end, that was the whole point.