Picking winners for a campaign that's almost over

It was the final hour of the campaign. The entry form was closed, and the list of names was just sitting there, waiting. I had a small stack of rewards to give out, and it felt important to get this part right.

The quiet before the spin

I remember scrolling through the list one last time. It was just a simple spreadsheet, but each row felt like a person who had taken a moment to engage.My main job was just to be fair. The prizes were already set, a mix of things we hoped people would genuinely like. I remember pausing on the prize column, double-checking the quantities against what we had physically in the office.

Letting the tool do its thing

I imported the list into the wheel. There's a specific kind of focus that comes from setting up a random draw. You're not making a choice, you're just setting the stage for one to happen.It felt less like a grand announcement and more like a quiet conclusion. The goal wasn't to create a spectacle, but to transparently close a loop we'd opened. People had opted in, and now we were following through.When I clicked 'spin', it was almost anti-climactic. The names flashed by and settled. That was it. The work was in the setup, in making sure everything was clean and clear from the start.

A simple record

I took a screenshot of the result, just for our own records. It wasn't for fanfare, but for clarity, in case anyone ever wondered how it was done.