Picking a winner from the comments

We were launching the new product, and the comments were just… there. I remember watching them come in, one after another, without really pushing for more. It was just people talking, which was the whole point.

Letting the engagement breathe

I kept the tab open all day. Every so often, I’d refresh and just read through a few. It wasn’t about counting them, more about seeing what stuck out.Some were excited, some had questions. A few were just emojis. But they were all real, and that’s what mattered. I didn’t want to interrupt that flow with a heavy-handed announcement.

The moment of the pick

When it was time, I copied all the names into the tool. It felt a bit strange, like I was handing over a small piece of the community to a random number. But that was the promise we’d made.I clicked the button. The wheel spun for what felt like a long second, then landed. There was the username, plain as day. It wasn’t someone I knew, just a person who had taken a moment to join in.That was it. No fanfare, no big production. Just a transparent selection from a pool of people who showed up. It closed the loop quietly.