A wheel on the landing page

We were running a short campaign and needed a way to capture interest. The usual pop-ups felt intrusive, like we were shouting at people the moment they arrived. I remember thinking there had to be a gentler approach, something that felt more like an invitation than an interruption.

Watching how people reacted

When we added the wheel, I spent a good chunk of that first afternoon just watching the real-time analytics. It was fascinating, honestly. You could see the pause, the click, and then the immediate reaction—a smile, a shrug, or sometimes just moving on.What stood out was the lack of frustration. There were no angry clicks to close a modal. People either engaged with it or simply ignored it and kept scrolling through the page. That felt like a win in itself, a sign we weren't breaking the user's flow.

Keeping it straightforward and fair

The biggest thing for me was making sure no one felt tricked. We listed every possible outcome right there on the wheel itself. No hidden tiers, no 'almost win' scenarios designed to bait further action.It was just a simple spin. You got what it landed on, and that was it. I noticed a few comments in our feedback form mentioning they appreciated the clarity. That small bit of validation meant more than any spike in numbers.

The items were just... things

We didn't overthink the prizes. They were useful, modest, and directly related to what we offered.

A quiet alternative to the noise

In the end, it wasn't a magic solution. It was just a different option, one that respected the visitor's time a bit more.