The last spin before the wheel goes live

I’m sitting here with the shop quiet around me, just the hum of the computer. The list of discount codes is open on the screen, and I’m scrolling through them one more time.It’s the kind of quiet moment before you start something new. You just want to make sure everything feels right.

Looking over the numbers one last time

I’d spent a while figuring out the percentages for each slice of the wheel. It wasn’t just about the biggest discount winning every time.I wanted the smaller ones to feel like a nice surprise too, not a letdown. A free shipping code can sometimes mean more to someone than ten percent off.It’s about the feeling it gives, not just the math. I kept coming back to that.

What I wanted people to feel

Honestly, the main thing was that it had to feel fair. I’ve landed on those ‘win a chance to enter another draw’ wheels before.It leaves you with nothing, and it feels a bit hollow. I didn’t want that for anyone who took the time to spin.Every outcome had to be a real thing they could use right away. A tangible thank you for stopping by.

A moment of hesitation

I almost changed the 5% off coupon to something else, worried it was too small.

The quiet click of the button

But in the end, I left it. Then I just clicked ‘publish’ and sat back.