A small spin for a small campaign

I was setting up the discount wheel for our latest campaign, a small thing really, just a way to say thanks. I found myself reading the rules one more time, just to be sure. It felt important to get it right from the start.

The quiet before the spin

There’s a specific kind of focus that comes with checking the details. You’re not just ticking boxes; you’re building the ground rules for a fair exchange. I wanted the mechanics to be so clear that a user wouldn’t have to think twice.It’s easy to get excited about the potential clicks, but that’s not the point here. The point is the handshake, the unspoken agreement that this is a genuine offer. I adjusted the odds one last time, making sure the most common outcome was still something of real value.

Where the trust lives

Real trust isn’t built on the grand prize. It’s built in the mundane details—the clear expiration date, the simple redemption steps, the privacy note that isn’t buried. That’s where you show you respect someone’s time and attention.I thought about the person who might land on the smallest discount. I didn’t want that to feel like a loss. It had to feel like a fair entry point, a thank you for participating, not a consolation prize. The value is in the gesture itself.

A final glance at the list

I ran through the prizes on the wheel, not as a marketer, but as if I were seeing them for the first time. Did they feel like a natural fit? Would I be happy to receive any of them?