A small, fair giveaway

I wanted to run a small seasonal giveaway, but the idea of just picking a name from a hat felt a bit cold. I needed something that felt more like a shared moment, even if it was just a digital one. That’s when I remembered the landing page wheel.

The quiet hum of engagement

Setting it up was simple, but the real moment came after I hit publish. I’d check the analytics not to chase numbers, but just to see if anyone was there. It was a strange, quiet kind of watching.You could see the little spikes of activity, the clicks on the wheel. It wasn’t a roaring crowd, just a few people pausing their day to take a chance. That felt more genuine to me than any flashy campaign ever could.

Trust is the only prize that matters

My biggest worry was that it would feel rigged, like one of those carnival games you know you can’t win. So I made the odds completely transparent right on the page. The main prize was modest, and the ‘consolation’ offers were things I’d actually want to receive myself.It wasn’t about tricking someone into a newsletter. It was an honest exchange: a moment of fun for a moment of their time. When the winner was finally selected, I announced it with their permission, and the few comments that came in were just simple, happy notes.That was the real success, I think. No one felt cheated. The whole thing just felt fair.