A quiet spin for a small list

I was setting up the campaign page, the one for the new collection. I remember double-checking the rules one more time, just to be sure everything was clear and above board.

Keeping it simple and clear

I wanted the signup to feel like a genuine choice, not a transaction. The wheel was just a bit of fun, a small moment of anticipation before someone decided to hear from us.There’s a difference between asking for permission and tricking someone into giving it. I leaned toward the first one, always. It just feels cleaner that way.

What the wheel held

The prizes weren't huge, but they were things we actually made and cared about. It felt better to offer something real, even if it was small, rather than a vague promise.I thought about what I’d want to see on a wheel like this. Something useful, maybe a little delightful, but never misleading. That was the only filter that mattered.

A few of the options

There was a sample kit from the first batch, a set of the new postcards, and early access to the lookbook. A couple of people would get a handwritten note, which felt like a nice, personal touch.

The feeling afterward

When the first few entries came in, it was just a quiet confirmation. No fanfare, no pressure to share. It was just a completed form and a sense that the right people had found their way in.